I've been reading High Tech case studies now since the 80s – just after I entered the business. Bryan Cantrill from Oxide Computer's podcast inspired me to get all my books out and order them on a rough historical basis. I thought listing them here might be interesting to someone. All of these I've read and there are a ton of lessons for entrepreneurs here. I put rough notes next to some of them in bold after the author name in quotes.

Change Log

  • 2022-06-27 - Added book of the week
  • 2022-06-26 - Cleaned my bookcase and looked for other books in this category and added entries for How Would You Move Mount Fuji (Microsoft category), Go To (Misc / Software Category), Building a Successful Software Business (Misc / Software Category), Side Hustles (Misc / Software Category), Facebook by Steven Levy (Web 2 category), Tim Cook (Apple Category), A Piece of the Computer Pie (IBM Category), In Search of Stupidity (Misc / Software Category), Crypto (Misc / Software Category), Smart and Gets Things Done (Software Category), The Effective Engineer (Misc / Software Category), Creativity Inc (Apple Category), The Chip (Intel Category), Lean In (Web 2 Category), No Such Thing as a Free Gift (Microsoft Category), The Phoenix Project (Misc / Software Category)
  • 2022-06-26 - Added Sub Categories in the Apple Section
  • 2022-06-26 - Added Sub Categories in the Web 2 Section
  • 2022-06-23 - Started adding links, added books suggested on Twitter, Added Gaskins on PowerPoint History; fixed typos (how did I possibly misspell Torvalds; clearly was stupid yesterday)
  • 2022-06-23 - Apologies for where an Audible audio book is linked instead of hard or paperback; Amazon is inconsistent with this
  • 2022-06-23 - Added a bunch more notes from reading these.

Book of the Week

In Search of Stupidity: Over 20 Years of High Tech Marketing Disasters

This is an absolute gem of a book. There is a lot of humor here but the best bits, the parts I underline, start on Page 308 where he outlines positioning for a software product. In an extremely telling bit of analysis, he opens the book by looking at software companies in 1984 and then 2001. Even though there were a number of companies both larger than Microsoft or approximately Microsoft's size, in 2001, the next runner up, Adobe, is 1/20th of Microsoft's size. This he attributes to Microsoft being the only company "that never made a fatal, stupid mistake". And, yes, Ashton-Tate is part of the 1984 list. Yes it is dated but it is also timeless. Recommended</strong co>.</p> ## IBM / Mainframes / Super Computers * [The Supermen](https://www.amazon.com/Supermen-Seymour-Technical-Wizards-Supercomputer/dp/0471048852/ref=sr_1_2?crid=JRJ13GN6RB6T&keywords=The+Supermen&qid=1656009625&sprefix=the+supermen%2Caps%2C85&sr=8-2) by Charles J. Murray; "**The power of persistence**" * [Who Says Elephants Can't Dance](https://www.amazon.com/Who-Says-Elephants-Cant-Dance/dp/0060523808/ref=sr_1_1?crid=3R418BAAFAFE3&keywords=Who+Says+Elephants+Can%27t+Dance&qid=1656009642&sprefix=who+says+elephants+can%27t+dance%2Caps%2C94&sr=8-1) by Louis Gerstner Jr * [The Computer Establishment](https://www.amazon.com/Computer-Establishment-Katharine-Davis-Fishman/dp/0060112832/ref=sr_1_1?crid=32LR7W5WTOFOV&keywords=The+Computer+Establishment+fishman&qid=1656009671&sprefix=the+computer+establishment+fishman%2Caps%2C108&sr=8-1) by Katherine Davis Fishman * [Big Blues](https://www.amazon.com/Big-Blues-Unmaking-Paul-Carroll/dp/0517591979/ref=sr_1_1?crid=11ZC9TUI26S26&keywords=Big+Blues+Carroll&qid=1656009697&sprefix=big+blues+carroll%2Caps%2C84&sr=8-1) by Paul Carroll * [IBM Redux](https://www.amazon.com/IBM-Redux-Gerstner-Business-Turnaround/dp/0887309437/ref=sr_1_1?crid=3LTE1H6VXCE2A&keywords=IBM+Redux&qid=1656009717&sprefix=ibm+redux%2Caps%2C85&sr=8-1) by Doug Garr * [1,000 Dollars and an Idea](https://www.amazon.com/000-Dollars-Idea-Entrepreneur-Billionaire/dp/1557048649/ref=sr_1_1?crid=26Z6GLZLO79KW&keywords=1%2C000+Dollars+and+an+Idea&qid=1656009740&sprefix=1%2C000+dollars+and+an+idea%2Caps%2C75&sr=8-1) by Sam Wyly * [Computing in the Middle Ages](https://www.amazon.com/Computing-Middle-Ages-Trenches-1955-1983/dp/1403315175/ref=sr_1_1?crid=1FMZ0OPAXYWTF&keywords=Computing+in+the+Middle+Ages&qid=1656009758&sprefix=computing+in+the+middle+ages%2Caps%2C87&sr=8-1) by Severo Ornstein * [Computer Wars](https://www.amazon.com/Computer-Wars-Future-Western-Technology/dp/0812921569/ref=sr_1_2?crid=2CYWMR96Q0IDO&keywords=Computer+Wars+ferguson&qid=1656009776&sprefix=computer+wars+ferguson%2Caps%2C62&sr=8-2) by Charles H Ferguson and Charles R. Morris * [Building IBM](https://www.amazon.com/Building-IBM-Shaping-Industry-Technology/dp/0262161478/ref=sr_1_1?crid=193Q0KQXOLO0D&keywords=building+ibm+pugh&qid=1656009796&sprefix=building+ibm+pugh%2Caps%2C67&sr=8-1) by Pugh * [Eniac](https://www.amazon.com/Eniac-Triumphs-Tragedies-Worlds-Computer/dp/0802713483/ref=sr_1_1?crid=3922ZLR3IHL2F&keywords=Eniac+McCartney&qid=1656009815&sprefix=eniac+mccartney%2Caps%2C78&sr=8-1) by McCartney * [A Few Good Men from Univac by Lundstrom](https://www.amazon.com/gp/product/0262620758/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1); **HAVE NOT READ YET** * [A Piece of the Computer Pie](https://www.amazon.com/piece-computer-pie-Ben-Voth/dp/0872011364/ref=sr_1_1?crid=1P48FP9KNFY54&keywords=a+piece+of+the+computer+pie+by+Ben+Voth&qid=1656293811&s=audible&sprefix=a+piece+of+the+computer+pie+by+ben+voth%2Caudible%2C65&sr=1-1) ## Minis * [The Ultimate Entrepreneur](https://www.amazon.com/Ultimate-Entrepreneur-Digital-Equipment-Corporation/dp/0809245590/ref=sr_1_1?crid=1Q6E1UWGOCM9R&keywords=The+Ultimate+Entrepreneur&qid=1656009989&sprefix=the+ultimate+entrepreneur%2Caps%2C90&sr=8-1) by Glenn Rifkin and George Harrar; "**A fantastic read. Cantrill argues in his podcast that DEC had too many people -- and they did -- but they grew up in an era where you made everything right down to the cases. That leads to an incredible number of people.**" * [Riding the Runaway Horse](https://www.amazon.com/Riding-Runaway-Horse-Decline-Laboratories/dp/0316489190/ref=sr_1_1?crid=28QBJ4A1DGO3Q&keywords=Riding+the+Runaway+Horse&qid=1656010007&sprefix=riding+the+runaway+horse%2Caps%2C264&sr=8-1) by Charles Kenney * [Soul of a New Machine](https://www.amazon.com/Soul-New-Machine-Tracy-Kidder/dp/0316491977/ref=sr_1_1?crid=34OVARBMIXNOI&keywords=Soul+of+a+New+Machine&qid=1656010023&sprefix=soul+of+a+new+machine%2Caps%2C172&sr=8-1) by Tracy Kidder; "**The canonical high tech read; I've been re-reading this book roughly once a decade since the 80s**" * [DEC is Dead Long Live DEC](https://www.amazon.com/gp/product/1576753050/ref=ppx_yo_dt_b_asin_title_o04_s00?ie=UTF8&psc=1) by Schein; **HAVE NOT READ YET** ## Internet History * [Where Wizards Stay Up Late](https://www.amazon.com/Where-Wizards-Stay-Up-Late/dp/0684832674/ref=sr_1_1?crid=QBSHOC7VBNWB&keywords=Where+Wizards+Stay+Up+Late&qid=1656011602&sprefix=where+wizards+stay+up+late%2Caps%2C119&sr=8-1) by Katie Hefner and Matthew Lyon * [Nerds a Brief History of the Internet](https://www.amazon.com/Nerds-2-0-1-Stephen-Segaller/dp/1575001063/ref=sr_1_1?crid=2LOGYRG5WJ3FV&keywords=Nerds+a+Brief+History+of+the+Internet&qid=1656011618&sprefix=nerds+a+brief+history+of+the+internet%2Caps%2C93&sr=8-1) by Segaller * [History of the Internet](https://www.amazon.com/History-Internet-Chronology-1843-Present/dp/1576071189/ref=sr_1_1?crid=3ULFRTIXWVT61&keywords=History+of+the+Internet+poole+moschovitis&qid=1656011663&sprefix=history+of+the+internet+poole+moschovitis%2Caps%2C53&sr=8-1) by Moschovitis, Poole, Schuyler, Senfit * [Casting the Net](https://www.amazon.com/Casting-Net-ARPANET-INTERNET-Beyond/dp/0201876744/ref=sr_1_1?crid=2RAE7FTXJ9T9W&keywords=Casting+the+Net+Salus&qid=1656010091&sprefix=casting+the+net+salus%2Caps%2C64&sr=8-1) by Salus; "**HAVE NOT READ YET**" ## The Phone Company * [The Idea Factory](https://www.amazon.com/Idea-Factory-Great-American-Innovation/dp/0143122797/ref=sr_1_1?crid=2SRWJWTGTSKEQ&keywords=The+Idea+Factory+gertner&qid=1656011687&sprefix=the+idea+factory+gertner%2Caps%2C79&sr=8-1) by Jon Gertner * [Telephone](https://www.amazon.com/Telephone-First-Hundred-John-Brooks/dp/0060105402/ref=sr_1_1?crid=3T0QLW4ZQA9PF&keywords=Telephone+john+brooks&qid=1656011709&sprefix=telephone+john+brooks%2Caps%2C63&sr=8-1) by John Brooks * [End of the Line](https://www.amazon.com/End-Line-Rise-Fall-AT/dp/0743250257/ref=sr_1_1?crid=148DTIYWL5G3Y&keywords=End+of+the+Line+cauley&qid=1656011726&sprefix=end+of+the+line+cauley%2Caps%2C73&sr=8-1) by Leslie Cauley * [Tales of ITT](https://www.amazon.com/Tales-ITT-insiders-Thomas-Burns/dp/0395184886/ref=sr_1_1?crid=2CYO35X8BRBEE&keywords=Tales+of+ITT&qid=1656011746&sprefix=tales+of+itt%2Caps%2C62&sr=8-1) by Thomas S. Burns ## MIT * [The Dream Machine](https://www.amazon.com/Dream-Machine-M-Mitchell-Waldrop/dp/1732265119/ref=sr_1_1?crid=1HSOEA7PFTPGO&keywords=mitchell+waldrop&qid=1656011794&s=books&sprefix=Mitchell+waldrop%2Cstripbooks%2C59&sr=1-1) by Mitchell Waldrop * [Endless Frontier: Vannevar Bush](https://www.amazon.com/dp/1501196456?psc=1&ref=ppx_yo2ov_dt_b_product_details) by Zachary; **HAVE NOT READ YET** ## Xerox * [Dealers of Lightning](https://www.amazon.com/Dealers-Lightning-Xerox-PARC-Computer/dp/0887309895/ref=sr_1_1?crid=371JECQDOTVR3&keywords=Dealers+of+Lightning&qid=1656011854&s=books&sprefix=dealers+of+lightning%2Cstripbooks%2C73&sr=1-1) by Michael Hiltzik; "**It makes you realize just how bright the PARC folks were; sort of a mini manhattan project for computing**" * [Copies in Seconds](https://www.amazon.com/Copies-Seconds-Communication-Breakthrough-Gutenberg-Chester-ebook/dp/B002Q0KS04/ref=sr_1_1?crid=SXMB2BUCLG03&keywords=Copies+in+Seconds&qid=1656011874&s=books&sprefix=copies+in+seconds%2Cstripbooks%2C84&sr=1-1) by David Owen; "**Explains how Xerox afforded PARC. Today we don't realize the power of making copies but it was transformative**" ## Plato * [The Friendly Orange Glow](https://www.amazon.com/Friendly-Orange-Glow-Untold-Cyberculture/dp/1101871555/ref=sr_1_1?crid=2XWIBK3PSA1A9&keywords=The+Friendly+Orange+Glow&qid=1656011897&s=books&sprefix=the+friendly+orange+glow%2Cstripbooks%2C88&sr=1-1) by Brian Dear; "**One of my absolute favorites; everything we do online today happened here first (and then in Lotus Notes by Ray Ozzie but thank the FSM that went away)**" ## Early Silicon Valley * [Fire in the Valley](https://www.amazon.com/Fire-in-Valley-audiobook/dp/B071YYZJG5/ref=sr_1_1?crid=1WSRBS8QCBVEI&keywords=Fire+in+the+Valley&qid=1656011951&s=books&sprefix=fire+in+the+valley%2Cstripbooks%2C59&sr=1-1) by Michael Swaine; "**The second high tech book I ever ready**" * [Accidental Empires](https://www.amazon.com/Accidental-Empires-Silicon-Millions-Competition/dp/0887308554/ref=sr_1_1?crid=1W4ZCWNRJEQH4&keywords=Accidental+Empires&qid=1656011965&s=books&sprefix=accidental+empires%2Cstripbooks%2C68&sr=1-1) by Robert Cringely * [Bill & Dave](https://www.amazon.com/Bill-Dave-Hewlett-Packard-Greatest/dp/1591841526/ref=sr_1_1?crid=ZZSTD5HZ8MZL&keywords=Bill+%26+Dave&qid=1656011987&s=books&sprefix=bill+%26+dave%2Cstripbooks%2C66&sr=1-1) by Michael Malone * [What The Dormouse Said](https://www.amazon.com/What-Dormouse-Said-Counterculture-Personal/dp/0143036769/ref=sr_1_1?crid=3HEXB7MNNYOR&keywords=What+The+Dormouse+Said&qid=1656012008&s=books&sprefix=what+the+dormouse+said%2Cstripbooks%2C50&sr=1-1) by John Markoff * [Broken Genius](https://www.amazon.com/Broken-Genius-Shockley-Electronic-Macmillan/dp/1403988153/ref=sr_1_2?crid=1TAA1VGYHIFJC&keywords=Broken+Genius&qid=1656012023&s=books&sprefix=broken+genius%2Cstripbooks%2C90&sr=1-2) by Joel Shurkin; "**The first proof that brains doesn't equal ethics; this was followed by Patrick Naughton, Hans Reiser and one of the php core team members**" * [The HP Way](https://www.amazon.com/HP-Way-Hewlett-Business-Essentials/dp/0060845791/ref=sr_1_1?crid=2WGKCBMHIGXWS&keywords=The+HP+Way&qid=1656012044&s=books&sprefix=the+hp+way%2Cstripbooks%2C87&sr=1-1) by David Packard * [Siliconnections](https://www.amazon.com/Siliconnections-Coming-Age-Electronic-Era/dp/007042411X/ref=sr_1_1?crid=BI534PM0EYTB&keywords=Siliconnections&qid=1656012060&s=books&sprefix=siliconnections%2Cstripbooks%2C99&sr=1-1) by Forest Mims III * [Hackers](https://www.amazon.com/Hackers-Heroes-Computer-Revolution-Anniversary/dp/B017RV1I3C/ref=sr_1_1?crid=11Y5YO37KGNXX&keywords=Hackers+levy&qid=1656012076&s=books&sprefix=hackers+levy%2Cstripbooks%2C92&sr=1-1) by Steven Levy; "**The first high tech book I ever read; utterly engrossing**" * [Tandy's Money Machine](https://www.amazon.com/Tandys-Money-Machine-Charles-Electronics/dp/0916371123/ref=sr_1_1?crid=1VCKRFPVJLEY&keywords=Tandy%27s+Money+Machine&qid=1656012094&s=books&sprefix=tandy%27s+money+machine%2Cstripbooks%2C157&sr=1-1) by Irvin Farman; "**A deep dive into the Tandy ecosystem where I grew up**" * [Sinclair and the Sunrise Technology](https://www.amazon.com/Sinclair-Sunrise-Technology-Ian-Adamson/dp/0140087745/ref=sr_1_1?crid=1C469XXFR6BB5&keywords=Sinclair+and+the+Sunrise+Technology&qid=1656012110&s=books&sprefix=sinclair+and+the+sunrise+technology%2Cstripbooks%2C61&sr=1-1) by Ian Adamson and Richard Kennedy; "**Understanding the ZX 81**" * [We Were Burning](https://www.amazon.com/Were-Burning-Entrepreneurs-Electronic-Revolution/dp/0465091172/ref=sr_1_1?crid=35SHQLDCEKZCU&keywords=We+Were+Burning&qid=1656012131&s=books&sprefix=we+were+burning%2Cstripbooks%2C232&sr=1-1) by Bob Johnstone; "**A good look at Japan**" * [The Innovators](https://www.amazon.com/The-Innovators-Walter-Isaacson-audiobook/dp/B00M9KICAY/ref=sr_1_1?keywords=the+innovators+walter+isaacson&qid=1656012149&s=books&sprefix=The+Innovators%2Cstripbooks%2C104&sr=1-1) by Walter Isaacson ## Intel * [Inside Intel](https://www.amazon.com/Inside-Intel-Worlds-Powerful-Company/dp/0452276438/ref=sr_1_1?crid=2ZRFQO4YDU41J&keywords=Inside+Intel&qid=1656013362&s=books&sprefix=inside+intel%2Cstripbooks%2C216&sr=1-1) by Tim Jackson * [Andy Grove](https://www.amazon.com/Andy-Grove-Life-Times-American/dp/1591841399/ref=sr_1_3?crid=17U01TT8JASXV&keywords=Andy+Grove&qid=1656022660&s=books&sprefix=andy+grove%2Cstripbooks%2C313&sr=1-3) by Richard Tedlow * [The Intel Trinity](https://www.amazon.com/Intel-Trinity-Robert-Important-Company/dp/0062226762/ref=sr_1_1?crid=1I0B97LFTYMMN&keywords=The+Intel+Trinity&qid=1656013378&s=books&sprefix=the+intel+trinity%2Cstripbooks%2C213&sr=1-1) by Michael Malone; "**Fascinating particularly the bit about walking out the door and exiting the DRAM business**" * [High Output Management](https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884/ref=sr_1_1?keywords=high+output+management&qid=1656013396&s=books&sprefix=High+Outp%2Cstripbooks%2C258&sr=1-1) by Andy Grove; "**Good but cold**" * [The Chip](https://www.amazon.com/Chip-Americans-Invented-Microchip-Revolution-ebook/dp/B000XU4UT4/ref=sr_1_1?crid=15MQF69TPYRN4&keywords=the+chip&qid=1656293625&sprefix=The+Chip%2Caps%2C85&sr=8-1) by Reid ## Bloomberg * [Bloomberg by Bloomberg](https://www.amazon.com/Bloomberg-Revised-Updated-Michael-R/dp/1119554268/ref=sr_1_1?keywords=bloomberg+by+bloomberg&qid=1656013414&s=books&sprefix=Bloomberg+by+%2Cstripbooks%2C73&sr=1-1) by Michael Bloomberg and Matthew Winkler; "**Makes you realize just how fundamental Bloomberg is**" ## George Lucas * Note: A lot of our modern media tech comes out of Lucas intellectual heritage which is why this is here * [Droid maker: George Lucas and the Digital Revolution](https://www.amazon.com/Droidmaker-George-Lucas-Digital-Revolution/dp/0937404675/ref=sr_1_1?crid=1FP8B75Z66U31&keywords=Droid+maker&qid=1656013436&s=books&sprefix=droid+maker%2Cstripbooks%2C96&sr=1-1) by Michael Rubin * [Sky walking](https://www.amazon.com/Skywalking-Films-George-Lucas-Updated-ebook/dp/B00292BIR6/ref=sr_1_2?crid=1HWUYCSSKSVDY&keywords=Sky+walking&qid=1656013463&s=books&sprefix=sky+walking%2Cstripbooks%2C54&sr=1-2) by Dale Pollock * [Inside the Star Wars Empire](https://www.amazon.com/Inside-Star-Wars-Empire-Memoir/dp/1493032313/ref=sr_1_1?crid=RLMPTAJL3Y9T&keywords=Inside+the+Star+Wars+Empire&qid=1656013483&s=books&sprefix=inside+the+star+wars+empire%2Cstripbooks%2C72&sr=1-1) ## The PC Era * [What You See Is What You Get](https://www.amazon.com/What-You-See-Get-Autobiography-ebook/dp/B0042JTAIS/ref=sr_1_1?crid=22VSQY4O7ZAC6&keywords=What+You+See+Is+What+You+Get+Alan+Sugar&qid=1656013590&s=books&sprefix=what+you+see+is+what+you+get+alan+sugar%2Cstripbooks%2C84&sr=1-1) by Alan Sugar * [PC Roadkill](https://www.amazon.com/PC-Roadkill-Michael-Hyman/dp/1568843488/ref=sr_1_1?crid=27RM6BBU2L6GC&keywords=PC+Roadkill&qid=1656013610&s=books&sprefix=pc+roadkill%2Cstripbooks%2C116&sr=1-1) by Michael Hyman * [Almost Perfect](https://www.amazon.com/Almost-Perfect-W-Pete-Peterson-ebook/dp/B003XKNWUE/ref=sr_1_1?crid=1F2WYZNZMQIA&keywords=Almost+Perfect+Pete+Peterson&qid=1656013636&s=books&sprefix=almost+perfect+pete+peterson%2Cstripbooks%2C296&sr=1-1) by W.E. Pete Peterson * [Open](https://www.amazon.com/Open-Compaq-Domination-Helped-Computing/dp/1937856992/ref=sr_1_1?crid=Q86BW9JX628V&keywords=Open+Rod+Canion&qid=1656013652&s=books&sprefix=open+rod+canion%2Cstripbooks%2C112&sr=1-1) by Rod Canion; "**I agree with Bryan Cantrill that this should have been titled Compatible**" * Adventures in Microland by Jerry Pournelle; "**Jerry Pournelle who is long gone was the quintessential tech blogger albeit in print form**" * [Once Upon a Time in Computerland](https://www.amazon.com/Once-Upon-Time-Computerland-Littman/dp/0895865025/ref=sr_1_1?crid=1ZD38YYU6G01Y&keywords=Once+Upon+a+Time+in+Computerland&qid=1656013671&s=books&sprefix=once+upon+a+time+in+computerland%2Cstripbooks%2C355&sr=1-1) by Jonathan Littman; "**Uber style fraud before uber**" * [Sweating Bullets: Notes on Inventing PowerPoint](https://www.robertgaskins.com/powerpoint-history/sweating-bullets/gaskins-sweating-bullets-webpdf-isbn-9780985142414.pdf) by Robert Gaskins; PDF 500 odd pages; "**This is a damn good read**" ## Microsoft * [The Microsoft Way](https://www.amazon.com/Microsoft-Way-Company-Outsmarts-Competition/dp/0201409496/ref=sr_1_1?crid=AW1LY8AC4SJV&keywords=The+Microsoft+Way&qid=1656014198&s=books&sprefix=the+microsoft+way%2Cstripbooks%2C216&sr=1-1) by Randall Stross * [Idea Man](https://www.amazon.com/Idea-Man-Paul-Allen-audiobook/dp/B004X7GHC6/ref=sr_1_1?crid=2WE6XDJRD1DQP&keywords=Idea+Man+Paul+allen&qid=1656014223&s=books&sprefix=idea+man+paul+allen%2Cstripbooks%2C127&sr=1-1) by Paul Allen * [Breaking Windows](https://www.amazon.com/Breaking-Windows-Fumbled-Future-Microsoft/dp/0743203151/ref=sr_1_1?crid=2DUORJL47B7NS&keywords=Breaking+Windows+david+bank&qid=1656014243&s=books&sprefix=breaking+windows+david+bank%2Cstripbooks%2C177&sr=1-1) by David Bank * [Leaving Microsoft to Change the World](https://www.amazon.com/Leaving-Microsoft-Change-World-Entrepreneurs/dp/0061121088/ref=sr_1_1?crid=2KT7FAW0LS9YY&keywords=Leaving+Microsoft+to+Change+the+World&qid=1656014261&s=books&sprefix=breaking+windows+david+bank%2Cstripbooks%2C129&sr=1-1) by John Wood * [Microsoft Secrets](https://www.amazon.com/MICROSOFT-SECRETS-Powerful-Software-Technology/dp/0028740483/ref=sr_1_1?crid=10QTVOO59AOXC&keywords=Microsoft+Secrets&qid=1656014281&s=books&sprefix=microsoft+secrets%2Cstripbooks%2C297&sr=1-1) by Cusuman and Selby; "**This was the book that talked about employees leaving the office for coffee or soda and how detrimental it was for concentration. At the company I was at when this came out, our founder read it on a plane and we had soda in the office the next day. Only time he ever read a book that benefited engineers; ISO 9000 quality for software was one of the bad book fall outs.**" * [Proudly Serving my Corporate Masters](https://www.amazon.com/Proudly-Serving-Corporate-Masters-Programmer/dp/0595161286/ref=sr_1_1?crid=3V9E8RMYR5XYQ&keywords=Proudly+Serving+my+Corporate+Masters&qid=1656014392&s=books&sprefix=proudly+serving+my+corporate+masters%2Cstripbooks%2C156&sr=1-1) by Adam Barr; "**A boots on the ground look at Microsoft by a software engineeer**" * [All You Really Need to Know in Business I Learned at Microsoft](https://www.amazon.com/Really-Need-Business-Learned-Microsoft-ebook/dp/B012O6PJF8/ref=sr_1_1?crid=LRI12MOGDINU&keywords=All+You+Really+Need+to+Know+in+Business+I+Learned+at+Microsoft&qid=1656014414&s=books&sprefix=all+you+really+need+to+know+in+business+i+learned+at+microsoft%2Cstripbooks%2C114&sr=1-1) by Julie Bick * [Gates](https://www.amazon.com/Gates-Microsofts-Reinvented-Industry-Himself-ebook/dp/B00CB14A1Q/ref=sr_1_1?crid=10WHQIFSAYBB2&keywords=Gates+paul+andrews&qid=1656014435&s=books&sprefix=gates+paul+andrews%2Cstripbooks%2C57&sr=1-1) by Stephen Mane and Paul Andrews * [Barbarians Led by Bill Gates](https://www.amazon.com/Barbarians-Led-Bill-Gates-Corporation/dp/0805057552/ref=sr_1_1?crid=3074PMZL3VR1F&keywords=Barbarians+Led+by+Bill+Gates&qid=1656014454&s=books&sprefix=barbarians+led+by+bill+gates%2Cstripbooks%2C80&sr=1-1) by Jennifer Edstrom and Marlin Ellen * [The Making of Microsoft](https://www.amazon.com/Making-Microsoft-Created-Successful-Software/dp/1559580712/ref=sr_1_1?crid=261LIHRKH2LN2&keywords=The+Making+of+Microsoft&qid=1656014483&s=books&sprefix=the+making+of+microsoft%2Cstripbooks%2C61&sr=1-1) by Ichbiah and Knepper; "**Good coverage of the early years of the Microsoft / Softbank relationship**" * [I Sing the Body Electronic](https://www.amazon.com/Sing-Body-Electronic-Microsoft-Multimedia/dp/0756757584/ref=sr_1_1?crid=2TJ5BA7HV72OY&keywords=I+Sing+the+Body+Electronic&qid=1656014674&s=books&sprefix=i+sing+the+body+electronic%2Cstripbooks%2C354&sr=1-1) by Fred Moody; "**Best ever look at CD-ROM production realities. The bit about Slayer Sucks stayed with me forever**" * [Show Stopper](https://www.amazon.com/Showstopper-Breakneck-Windows-Generation-Microsoft-ebook/dp/B00J5X5E9U/ref=sr_1_2?crid=2HGAVEAXCX7I3&keywords=Show+Stopper+Zachary&qid=1656014694&s=books&sprefix=show+stopper+zachary%2Cstripbooks%2C231&sr=1-2) by G. Pascal Zachary; "**Damn near perfect**" * [No Such Thing as a Free Gift](https://www.amazon.com/Such-Thing-Free-Gift-Philanthropy/dp/1784786233/ref=sr_1_1?crid=2MF4E4WPPMNKJ&keywords=no+such+thing+as+a+free+gift&qid=1656293494&sprefix=no+such+thing+as+a+free+gift%2Caps%2C68&sr=8-1) by McGoey * [How Would You Move Mount Fuji](https://www.amazon.com/How-Would-Move-Mount-Fuji/dp/0316778494/ref=sr_1_1?keywords=how+would+you+move+mount+fuji&qid=1656295426&sprefix=how+would+you+move+m%2Caps%2C80&sr=8-1) by Poundstone. "**THANK GHU THIS INTERVIEWING TREND IS LARGELY OVER**" ## Apple / Jobs / Pixar / Next ### Apple Early * [West of Eden](https://www.amazon.com/West-Eden-Innocence-Apple-Computer-ebook/dp/B00295MJHG/ref=sr_1_1?crid=364PLOYG69Y0K&keywords=West+of+Eden+frank+rose&qid=1656017294&s=books&sprefix=west+of+eden+frank+rose%2Cstripbooks%2C57&sr=1-1) by Frank Rose * [Odyssey](https://www.amazon.com/Odyssey-Pepsi-Journey-Adventure-Future/dp/0060157801/ref=sr_1_1?crid=R4IVP59DT7RM&keywords=Odyssey+Sculley&qid=1656017069&s=books&sprefix=odyssey+sculley%2Cstripbooks%2C66&sr=1-1) by John Sculley ### Mac * [Revolution In The Valley](https://www.amazon.com/gp/product/0596007191/ref=ppx_yo_dt_b_asin_title_o02_s00?ie=UTF8&psc=1) by Hertzfield; **HAVE NOT READ YET** * [Insanely Great](https://www.amazon.com/INSANELY-GREAT-Macintosh-Computer-Everything/dp/0670852449/ref=sr_1_1?crid=QAR4FG654MBB&keywords=Insanely+Great&qid=1656017396&s=books&sprefix=insanely+great%2Cstripbooks%2C313&sr=1-1) by Steven Levy * [The Cult of Mac](https://www.amazon.com/Cult-Mac-2nd-Leander-Kahney/dp/1593279140/ref=sr_1_1?crid=3N4B9UKMRC629&keywords=the+cult+of+mac&qid=1656017353&s=books&sprefix=the+cult+of+mac%2Cstripbooks%2C69&sr=1-1) by Kahney * [The Macintosh Way](https://www.amazon.com/Macintosh-Way-Guy-Kawasaki/dp/0673461750/ref=sr_1_1?crid=3LIWZ99TPGVLA&keywords=The+Macintosh+Way&qid=1656017270&s=books&sprefix=the+macintosh+way%2Cstripbooks%2C71&sr=1-1) by Guy Kawasaki; "**This book defined developer relations and evangelism for me and the industry**" ### The Middle Years * [Apple](https://www.amazon.com/Apple-Intrigue-Egomania-Business-Blunders/dp/0812928512/ref=sr_1_1?crid=33EXMGLHPK7WB&keywords=Apple+Jim+Carlton&qid=1656017085&s=books&sprefix=apple+jim+carlton%2Cstripbooks%2C175&sr=1-1) by Jim Carlton ### Steve Wozniak * [iWoz](https://www.amazon.com/iWoz-BYWozniak-Wozniak/dp/B006Q4IWXG/ref=sr_1_2?crid=1K5EODBI90E6B&keywords=iWoz&qid=1656017451&s=books&sprefix=iwoz%2Cstripbooks%2C93&sr=1-2) by Steve Wozniak ### Steve Jobs * [The Steve Jobs Way](https://www.amazon.com/The-Steve-Jobs-Way-audiobook/dp/B004R0SLG4/ref=sr_1_1?crid=1NVPZF7K4L4IT&keywords=The+Steve+Jobs+Way&qid=1656017195&s=books&sprefix=the+steve+jobs+way%2Cstripbooks%2C69&sr=1-1) by Jay Elliot * [Steve Jobs](https://www.amazon.com/Steve-Jobs-Walter-Isaacson-audiobook/dp/B07ZMKXMTG/ref=sr_1_1?crid=1AUX46OBPMSQW&keywords=steve+jobs+walter+isaacson&qid=1656017143&s=books&sprefix=Steve+Jobs%2Cstripbooks%2C103&sr=1-1) by Walter Isaacson * [Inside Steve's Brain](https://www.amazon.com/Inside-Steves-Brain-Leander-Kahney-ebook/dp/B002N83GYE/ref=sr_1_1?crid=3LWRQTUF5VYB9&keywords=Inside+Steve%27s+Brain&qid=1656017438&s=books&sprefix=inside+steve%27s+brain%2Cstripbooks%2C80&sr=1-1) by Leander Kahney * [The Second Coming of Steve Jobs](https://www.amazon.com/Second-Coming-Steve-Jobs/dp/B0000547BZ/ref=sr_1_1?crid=343AV7AOYFGHX&keywords=The+Second+Coming+of+Steve+Jobs&qid=1656017312&s=books&sprefix=the+second+coming+of+steve+jobs%2Cstripbooks%2C82&sr=1-1) by Alan Deutschman * [iCon](https://www.amazon.com/iCon-Steve-Jobs-Greatest-Business/dp/0471720836/ref=sr_1_1?crid=3GDK3BZZVEIGK&keywords=iCon+Jeffrey+Young&qid=1656017218&s=books&sprefix=icon+jeffrey+young%2Cstripbooks%2C115&sr=1-1) by Jeffrey Young and William Simon * [The Bite in the Apple](https://www.amazon.com/Bite-Apple-Memoir-Life-Steve-ebook/dp/B00BY5QWUC/ref=sr_1_1?crid=36HNC11P3KF31&keywords=The+Bite+in+the+Apple+brennan&qid=1656017179&s=books&sprefix=the+bite+in+the+apple+brennan%2Cstripbooks%2C56&sr=1-1) by Chrisann Brennan * [Becoming Steve Jobs](https://www.amazon.com/Becoming-Steve-Jobs-audiobook/dp/B00R8IC37K/ref=sr_1_1?crid=EHMP6GQ5QJ66&keywords=Becoming+Steve+Jobs&qid=1656017533&s=books&sprefix=becoming+steve+jobs%2Cstripbooks%2C90&sr=1-1) by Brent Schlender and Rick Tetzeli ### Next * [Steve Jobs and the Next Big Thing](https://www.amazon.com/Steve-Jobs-NeXT-Big-Thing-ebook/dp/B006VOM5V6/ref=sr_1_1?crid=2LT7CLYSM5IM6&keywords=Steve+Jobs+and+the+Next+Big+Thing&qid=1656017033&s=books&sprefix=steve+jobs+and+the+next+big+thing+%2Cstripbooks%2C102&sr=1-1) by Randall Stross. ### Pixar * [To Pixar and Beyond](https://www.amazon.com/Pixar-Beyond-Unlikely-Journey-Entertainment-ebook/dp/B01912OSA0/ref=sr_1_1?crid=1KBD76I3UHI0E&keywords=To+Pixar+and+Beyond&qid=1656017565&s=books&sprefix=to+pixar+and+beyond%2Cstripbooks%2C68&sr=1-1) by Lawrence Levy * [Creativity, Inc](https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012/ref=sr_1_1?crid=L13FYPPX7R87&keywords=Creativity+Inc&qid=1656293697&sprefix=creativity+inc%2Caps%2C77&sr=8-1) by Catmull ### Take 2: The Return of Steve and Beyond * [Infinite Loop](https://www.amazon.com/Infinite-Loop-Michael-Malone/dp/0385486847/ref=sr_1_1?crid=2N0QGA423U6C4&keywords=Infinite+Loop+michael+malone&qid=1656017103&s=books&sprefix=infinite+loop+michael+malone%2Cstripbooks%2C60&sr=1-1) by Michael Malone * [Haunted Empire](https://www.amazon.com/Haunted-Empire-Apple-After-Steve/dp/B00I8OJ7VI/ref=sr_1_2?crid=5EMZVENGY3CF&keywords=Haunted+Empire&qid=1656017124&s=books&sprefix=haunted+empire+%2Cstripbooks%2C52&sr=1-2) by Yukari Kane * [Tim Cook](https://www.amazon.com/Tim-Cook-Genius-Apple-Level/dp/0525537600/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1656294109&sr=1-1-catcorr) by Kahney. "**AFTER READING THIS YOU STILL WON'T KNOW MUCH ABOUT TIM**" * [Return to the Little Kingdom](https://www.amazon.com/Return-Little-Kingdom-Creation-Changed/dp/B004CWGZXI/ref=sr_1_1?crid=12G8QD9ETHXXV&keywords=Return+to+the+Little+Kingdom&qid=1656017162&s=books&sprefix=return+to+the+little+kingdom%2Cstripbooks%2C85&sr=1-1) by Michael Moritz * [Inside Apple](https://www.amazon.com/Inside-Apple-Americas-Admired-Secretive-Company-ebook/dp/B005LH4Y3G/ref=sr_1_1?crid=EDSEDTD62GM6&keywords=Inside+Apple&qid=1656017255&s=books&sprefix=inside+apple%2Cstripbooks%2C82&sr=1-1) by Adam Lashinsky * [Apple Confidential](https://www.amazon.com/Apple-Confidential-2-0-Definitive-Colorful/dp/1593270100/ref=sr_1_1?crid=3EUMWKI7J61O4&keywords=Apple+Confidential&qid=1656017335&s=books&sprefix=apple+confidential%2Cstripbooks%2C92&sr=1-1) by Owen Linzmayer * [The Apple Way](https://www.amazon.com/The-Apple-Way/dp/B09B1DNBPW/ref=sr_1_1?crid=2LUODQP5ZD7L&keywords=The+Apple+Way+cruikshank&qid=1656017377&s=books&sprefix=the+apple+way+cruikshank%2Cstripbooks%2C64&sr=1-1) by Jeffrey Cruikshank * [Leading Apple](https://www.amazon.com/Leading-Apple-Steve-Jobs-Controversial-ebook/dp/B008SGNIPC/ref=sr_1_1?crid=3AF728LY8JLDF&keywords=Leading+Apple&qid=1656017517&s=books&sprefix=leading+apple%2Cstripbooks%2C69&sr=1-1) with Steve Jobs by Jay Elliot * [After Steve](https://www.amazon.com/After-Steve-Became-Trillion-Dollar-Company/dp/B09CF3B8VH/ref=sr_1_1?crid=2VRN0RS8K6CI4&keywords=After+Steve&qid=1656017579&s=books&sprefix=after+steve%2Cstripbooks%2C93&sr=1-1) by Tripp Mickle ### iPod * [The Perfect Thing](https://www.amazon.com/Perfect-Thing-Shuffles-Commerce-Coolness/dp/0743285220/ref=sr_1_1?crid=E26WZRI3QKGF&keywords=The+Perfect+Thing+levy&qid=1656017422&s=books&sprefix=the+perfect+thing+levy%2Cstripbooks%2C52&sr=1-1) by Steven Levy ### iPhone * [Creative Selection](https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466/ref=sr_1_1?crid=3EB43JEMB58Y4&keywords=creative+selection+ken+kocienda&qid=1656017470&s=books&sprefix=Creative+Selection+%2Cstripbooks%2C68&sr=1-1) by Ken Kocienda; "**This was written by the guy who created the auto correct algorithms on the iPhone and is amazing to understand how that one innovation came to be**" * [The One Device](https://www.amazon.com/The-One-Device-Brian-Merchant-audiobook/dp/B072QDKDRR/ref=sr_1_1?crid=LYUIYPSE78QW&keywords=the+one+device+the+secret+history+of+the+iphone&qid=1656017235&s=books&sprefix=The+One+Device+%2Cstripbooks%2C62&sr=1-1) by Brian Merchant ## Venture Capital * [The Silicon Valley Way](https://www.amazon.com/Silicon-Valley-Way-Second-Successful-ebook/dp/B003ZDOVXG/ref=sr_1_1?crid=RGBOA3XYPA0A&keywords=The+Silicon+Valley+Way&qid=1656017872&s=books&sprefix=the+silicon+valley+way%2Cstripbooks%2C175&sr=1-1) by Sherwin * [Confessions of a Venture Capitalist](https://www.amazon.com/Confessions-Venture-Capitalist-High-Stakes-Financing-ebook/dp/B001GXP7O4/ref=sr_1_1?crid=1XX91H3LM17E9&keywords=Confessions+of+a+Venture+Capitalist&qid=1656017890&s=books&sprefix=confessions+of+a+venture+capitalist%2Cstripbooks%2C83&sr=1-1) by Quindlen * [Valley Boy](https://www.amazon.com/Valley-Boy-Education-Tom-Perkins/dp/1592403131/ref=sr_1_1?crid=39RHMH8GON7OJ&keywords=Valley+Boy&qid=1656017904&s=books&sprefix=valley+boy%2Cstripbooks%2C79&sr=1-1) by Tom Perkins * [LaunchPad](https://www.amazon.com/The-Launch-Pad-Randall-Stross-audiobook/dp/B009KFMK90/ref=sr_1_1?crid=2M2GX0RFK69UT&keywords=LaunchPad+randall+stross&qid=1656017925&s=books&sprefix=launchpad+randall+stross%2Cstripbooks%2C53&sr=1-1) by Randall Stross; "**A deep dive into Y Combinator**" * [Creative Capital](https://www.amazon.com/gp/product/1422101223/ref=ppx_yo_dt_b_asin_title_o05_s00?ie=UTF8&psc=1) by Ante; **HAVE NOT READ YET** * [eBoys](https://www.amazon.com/eBoys-Randall-E-Stross-audiobook/dp/B0000547BY/ref=sr_1_1?crid=17V0WNJMKBSFB&keywords=eBoys&qid=1656019051&s=books&sprefix=eboys%2Cstripbooks%2C61&sr=1-1) by Randall Stross ## Oracle * [Softwar](https://www.amazon.com/Softwar-Intimate-Portrait-Ellison-Oracle/dp/0743225058/ref=sr_1_1?crid=1HVO6UKZCG94T&keywords=Softwar+symonds&qid=1656017971&s=books&sprefix=softwar+symonds%2Cstripbooks%2C76&sr=1-1) by Matthew Symonds * [The Difference Between God and Larry Ellison](https://www.amazon.com/Difference-Between-God-Larry-Ellison/dp/0060008768/ref=sr_1_1?crid=42Y0NSH9W545&keywords=The+Difference+Between+God+and+Larry+Ellison&qid=1656017990&s=books&sprefix=the+difference+between+god+and+larry+ellison%2Cstripbooks%2C187&sr=1-1) by Mike Wilson; "**This book helps you understand Oracle and how sales people really work. The Go for the Gold program and Oracle's insanity in paying commissions on order receipt not payment of order never left me.**" ## Sun * [The Java Handbook](https://www.amazon.com/Java-Handbook-Patrick-Naughton/dp/0074632906/ref=sr_1_1?crid=37U2H4GG3N5ZO&keywords=The+Java+Handbook+Naughton&qid=1656018019&s=books&sprefix=the+java+handbook+naughton%2Cstripbooks%2C59&sr=1-1) (this is here because of an excellent appendix covering the history of Java) by Patrick Naughton; "**Great explanation of the early Java days**" * [Sunburst](https://www.amazon.com/Sunburst-Ascent-Microsystems-Mark-Hall/dp/0809243687/ref=sr_1_1?crid=1BDSOA9JOY8LA&keywords=Sunburst+mark+hall&qid=1656018038&s=books&sprefix=sunburst+mark+hall%2Cstripbooks%2C60&sr=1-1) by Mark Hall and John Barry; "**Fascinating. I'm still pissed we lost NEWS in favor of X11**" * [High Noon](https://www.amazon.com/High-Noon-Inside-McNealy-Microsystems/dp/0471297135/ref=sr_1_1?crid=1K9Q99IKS4O0G&keywords=High+Noon+Southwick&qid=1656018061&s=books&sprefix=high+noon+southwick%2Cstripbooks%2C57&sr=1-1) by Karen Southwick ## Cisco * [Making the Cisco Connection](https://www.amazon.com/Making-Cisco-Connection-Internet-Superpower/dp/0471357111/ref=sr_1_1?crid=3R5IYKPNQ1WBQ&keywords=Making+the+Cisco+Connection&qid=1656018089&s=books&sprefix=making+the+cisco+connection%2Cstripbooks%2C84&sr=1-1) by David Bunnell; "**Sandy Lerner's post Cisco career has to be the best heel turn in the history of the industry**" ## Amiga * [The Future Was Here](https://www.amazon.com/Future-Was-Here-Commodore-Platform/dp/0262535696/ref=sr_1_1?crid=16SIZ6C7MND3B&keywords=The+Future+Was+Here+Maher&qid=1656018140&s=books&sprefix=the+future+was+here+maher%2Cstripbooks%2C75&sr=1-1) by Jimmy Maher; "**As much of a lost hope as BeOS**" ## Open Source * [Just for Fun](https://www.amazon.com/Just-Fun-Story-Accidental-Revolutionary/dp/0066620732/ref=sr_1_1?crid=2VZOHA1LCCZ8Q&keywords=just+for+fun+linus+torvalds&qid=1656018264&sprefix=Just+for+Fun%2Caps%2C138&sr=8-1) by Linus Torvalds and David Diamond * [Free for All](https://www.amazon.com/Free-All-Software-Movement-High-Tech/dp/0066620503/ref=sr_1_1?crid=1NJZ6UWE5GROT&keywords=free+for+all+peter+wayner&qid=1656018405&s=books&sprefix=free+for+all+peter+wayner%2Cstripbooks%2C55&sr=1-1) by Peter Wayner * [Free as in Freedom](https://www.amazon.com/Free-Freedom-2-0-Sam-Williams/dp/0983159211/ref=sr_1_1?crid=1X8AXD0GQS81T&keywords=Free+as+in+Freedom+williams&qid=1656018436&s=books&sprefix=free+as+in+freedom+williams%2Cstripbooks%2C183&sr=1-1) by Williams * [Dreaming in Code](https://www.amazon.com/Dreaming-Code-Programmers-Transcendent-Software/dp/1400082471/ref=sr_1_1?crid=XUE6XTJOJ4HC&keywords=Dreaming+in+Code&qid=1656018466&s=books&sprefix=dreaming+in+code%2Cstripbooks%2C125&sr=1-1) by Scott Rosenberg; "**Mitch Kapor's second coming and his inability to give up on Lotus Agenda; seriously tho a great look at what happens when you don't have an MVP and a lot of money**" * [Rebel Code](https://www.amazon.com/Rebel-Code-Linux-Source-Revolution/dp/0738203335/ref=sr_1_1?crid=1HYW9IC0USUT9&keywords=Rebel+Code&qid=1656018485&s=books&sprefix=rebel+code%2Cstripbooks%2C150&sr=1-1) by Glyn Moody * [The Clue Train Manifesto](https://www.amazon.com/Cluetrain-Manifesto-10th-Anniversary/dp/0465018653/ref=sr_1_1?crid=ZO8RH0C631TY&keywords=The+Clue+Train+Manifesto&qid=1656018500&s=books&sprefix=the+clue+train+manifesto%2Cstripbooks%2C351&sr=1-1) by Levine, Locke, Searls, Weinberger * [The Idealist](https://www.amazon.com/Idealist-Justin-Peters-ebook/dp/B00BEZAY88/ref=sr_1_1?crid=2TKP5YHBU61EU&keywords=the+idealist+justin+peters&qid=1656018525&s=books&sprefix=the+idealist+justin+peteres%2Cstripbooks%2C111&sr=1-1) by Justin Peters; "**This breaks my heart. I had dinner with Aaron once and he was a shining light**" * [Unix A History and Memoir](https://www.amazon.com/UNIX-History-Memoir-Brian-Kernighan/dp/1695978552/ref=sr_1_1?crid=P4ZENIGKRU1K&keywords=Unix+A+History+and+Memoir&qid=1656018581&s=books&sprefix=unix+a+history+and+memoir%2Cstripbooks%2C142&sr=1-1) by Brian Kernighan; "**Damn near perfect and I'm now ready for Unix Jeopardy**" * [A Quarter Century of Unix by Salus](https://www.amazon.com/Quarter-Century-UNIX-Peter-Salus/dp/0201547775); **HAVE NOT READ YET** ## Palm * [Piloting Palm](https://www.amazon.com/Piloting-Palm-Handspring-Billion-Dollar-Handheld/dp/0471089656/ref=sr_1_2?crid=RB8S0QRD166Z&keywords=Piloting+Palm&qid=1656018236&sprefix=piloting+palm%2Caps%2C95&sr=8-2) by Butter and Pogue; "**We forget how important Palm was**" ## Netscape / Internet Stuff * [How the Web Was Born](https://www.amazon.com/How-Web-was-Born-Story/dp/0192862073/ref=sr_1_1?crid=1PL6REKOW1HPM&keywords=How+the+Web+Was+Born&qid=1656018622&s=books&sprefix=how+the+web+was+born%2Cstripbooks%2C105&sr=1-1) by Gillies and Calliau; "**I was at the conference where the WWW was first announced and all of us 'experienced hypertext folks' didn't see how big it was; probably me single greatest technical misjudgement**" * [Netscape Time](https://www.amazon.com/Netscape-Time-Billion-Dollar-Start-Up-Microsoft/dp/0312263619/ref=sr_1_1?crid=37GFMVT57R1VC&keywords=Netscape+Time&qid=1656018685&s=books&sprefix=netscape+time%2Cstripbooks%2C243&sr=1-1) by Jim Clark and Owen Edwards * [Competing on Internet Time](https://www.amazon.com/Competing-Internet-Time-Netscape-Microsoft-ebook/dp/B000FBJHAS/ref=sr_1_1?crid=1DROZWU3TG6TM&keywords=Competing+on+Internet+Time&qid=1656018719&s=books&sprefix=competing+on+internet+time%2Cstripbooks%2C162&sr=1-1) by Cusumano and Yoffie * [Architects of the Web](https://www.amazon.com/Architects-Web-Built-Future-Business/dp/0471171875/ref=sr_1_1?crid=10VQTWUDYYC9U&keywords=Architects+of+the+Web&qid=1656018784&s=books&sprefix=architects+of+the+web%2Cstripbooks%2C200&sr=1-1) by Robert Reid ## Web 1.0 - The Early Commercial Internet * [Spam Kings](https://www.amazon.com/Spam-Kings-High-Rolling-Hucksters-Enlargements-ebook/dp/B00NF07FHI/ref=sr_1_1?crid=A3I6M9GVF85B&keywords=Spam+Kings&qid=1656019030&s=books&sprefix=spam+kings%2Cstripbooks%2C53&sr=1-1) by Brian McWilliams * [The PayPal Wars](https://www.amazon.com/PayPal-Wars-Battles-Media-Planet/dp/0974670103/ref=sr_1_1?crid=2TCUURPG642L1&keywords=The+PayPal+Wars&qid=1656019095&s=books&sprefix=the+paypal+wars%2Cstripbooks%2C114&sr=1-1) by Eric Jackson * [StrikingItRich.com](https://www.amazon.com/StrikingitRich-Com-Profiles-Incredibly-Successful-CommerceNet-ebook/dp/B000FA5LN6/ref=sr_1_1?crid=2VL7N1NTWJEVJ&keywords=StrikingItRich.com&qid=1656019109&s=books&sprefix=strikingitrich.com%2Cstripbooks%2C52&sr=1-1) by Jaclyn Easton * [The Silicon Boys](https://www.amazon.com/Silicon-Boys-Their-Valley-Dreams/dp/0688179061/ref=sr_1_1?crid=2VHG7Y55EH3T5&keywords=The+Silicon+Boys&qid=1656019127&s=books&sprefix=the+silicon+boys%2Cstripbooks%2C101&sr=1-1) by David Kaplan * [Starving to Death on $200 Million](https://www.amazon.com/Starving-Death-Million-James-Ledbetter/dp/1586481290/ref=sr_1_1?crid=Q3N88GKP77S9&keywords=Starving+to+Death+on+%24200+Million&qid=1656019143&s=books&sprefix=starving+to+death+on+200+million%2Cstripbooks%2C96&sr=1-1) by James Ledbetter * [Startup](https://www.amazon.com/Startup-Silicon-Adventure-Jerry-Kaplan/dp/0140257314/ref=sr_1_1?keywords=startup+jerry+kaplan&qid=1656019159&s=books&sprefix=Startup+Je%2Cstripbooks%2C72&sr=1-1) by Jerry Kaplan * [The Wikipedia Revolution](https://www.amazon.com/Wikipedia-Revolution-Nobodies-Greatest-Encyclopedia-ebook/dp/B001UQO41Y/ref=sr_1_1?crid=17FO2KCP4UFER&keywords=The+Wikipedia+Revolution&qid=1656019180&s=books&sprefix=the+wikipedia+revolution%2Cstripbooks%2C355&sr=1-1) by Andrew Lih * [High St@kes, No Prisoners](https://www.amazon.com/gp/product/060980698X/ref=ppx_yo_dt_b_asin_title_o03_s00?ie=UTF8&psc=1) by Charles Ferguson; "**FrontPage was amazing in the day and this covers it well**" * [Obscene Profits](https://www.amazon.com/Obscene-Profits-Entrepreneurs-Pornography-Cyber/dp/0415931037/ref=sr_1_1?crid=209XDLAVF4FUP&keywords=Obscene+Profits&qid=1656019199&s=books&sprefix=obscene+profits%2Cstripbooks%2C154&sr=1-1) by Lane * [The CDNow Story](https://www.amazon.com/Cdnow-Story-Rags-Riches-Internet/dp/0966103262/ref=sr_1_1?crid=3PVUA30B1TE0X&keywords=The+CDNow+Story&qid=1656019217&s=books&sprefix=the+cdnow+story%2Cstripbooks%2C107&sr=1-1) by Olim, Olim and Kent * [dot.con](https://www.amazon.com/Dot-America-Lost-Money-Internet-ebook/dp/B000FC11HE/ref=sr_1_2?crid=2D1G4U10OKATJ&keywords=dot.con&qid=1656019237&s=books&sprefix=the+cdnow+story%2Cstripbooks%2C435&sr=1-2) by John Cassidy * [That Will Never Work](https://www.amazon.com/That-Will-Never-Work-Netflix-ebook/dp/B07QLL7N7D/ref=sr_1_1?crid=2IAEEA935OIWG&keywords=That+Will+Never+Work&qid=1656019256&s=books&sprefix=dot.con%2Cstripbooks%2C370&sr=1-1) by Marc Randolph; "**A great look at Netflix**" * [Netflixed](https://www.amazon.com/Netflixed-Epic-Battle-Americas-Eyeballs/dp/1591846595/ref=sr_1_1?keywords=Netflixed&qid=1656019273&s=books&sr=1-1) by Gina Keating * [Year Zero](https://www.amazon.com/Year-Zero-Rob-Reid-audiobook/dp/B008J9GD28/ref=sr_1_1?crid=35OXK4WFQ2JPO&keywords=year+zero+rob+reid&qid=1656019301&s=books&sprefix=Year+Zero%2Cstripbooks%2C89&sr=1-1) By Rob Reid * [The Hard Thing About Hard Things](https://www.amazon.com/dp/0062273205?psc=1&ref=ppx_yo2ov_dt_b_product_details) by Ben Horowitz ## Amazon * [The Everything Store](https://www.amazon.com/The-Everything-Store-Brad-Stone-audiobook/dp/B00FJFJOLC/ref=sr_1_1?crid=B009JIKWT4CD&keywords=The+Everything+Store&qid=1656019366&s=books&sprefix=the+everything+store%2Cstripbooks%2C69&sr=1-1) by Brad Stone * [Amazon.com](https://www.amazon.com/Amazon-com-Get-Fast-Robert-Spector/dp/0066620422/ref=sr_1_1?crid=1WSW85CP7Z8H&keywords=Amazon.com+spector&qid=1656019383&s=books&sprefix=amazon.com+spector%2Cstripbooks%2C178&sr=1-1) by Spector * [21 Dog Years](https://www.amazon.com/21-Dog-Years-Doing-Amazon-com-ebook/dp/B000FBJFBO/ref=sr_1_1?crid=1BE0DEI1HBAFI&keywords=21+Dog+Years&qid=1656019401&s=books&sprefix=21+dog+years%2Cstripbooks%2C75&sr=1-1) by Mike Daisey ## Google * [What Would Google Do](https://www.amazon.com/What-Would-Google-Do-Reverse-Engineering/dp/0061709697/ref=sr_1_1?crid=2VV2LV6HV9LVS&keywords=What+Would+Google+Do&qid=1656020082&s=books&sprefix=what+would+google+do%2Cstripbooks%2C124&sr=1-1) by Jeff Jarvis * [Planet Google](https://www.amazon.com/Planet-Google-Companys-Audacious-Everything-ebook/dp/B001FA0W6Q/ref=sr_1_1?crid=2G8F5ER5RS0Z4&keywords=Planet+Google&qid=1656020100&s=books&sprefix=planet+google%2Cstripbooks%2C283&sr=1-1) by Randall Stross * [I'm Feeling Lucky](https://www.amazon.com/Im-Feeling-Lucky-Confessions-Employee/dp/0547416997/ref=sr_1_1?crid=1VPFK61EWXG4B&keywords=I%27m+Feeling+Lucky+Edwards&qid=1656020119&s=books&sprefix=i%27m+feeling+lucky+edwards%2Cstripbooks%2C167&sr=1-1) by Douglas Edwards; "**A good boots on the ground perspective from employee #59**" * [The Google Story](https://www.amazon.com/Google-Story-2018-Updated-Technology/dp/038534273X/ref=sr_1_1?crid=1F8EZHH0MMZUX&keywords=The+Google+Story&qid=1656020239&s=books&sprefix=the+google+story%2Cstripbooks%2C191&sr=1-1) by Vise and Malseed * [Work Rules](https://www.amazon.com/Work-Rules-Insights-Inside-Transform/dp/1455554790/ref=sr_1_1?crid=B0QYXESRTEWE&keywords=Work+Rules+bock&qid=1656020302&s=books&sprefix=work+rules+bock%2Cstripbooks%2C56&sr=1-1) by Lazlo Bock * [Everything I Know About Marketing I Learned from Google](https://www.amazon.com/Everything-about-Marketing-Learned-Google-ebook/dp/B0041G68K0/ref=sr_1_1?crid=2FAKL0FF98ZR2&keywords=google+aaron+goldman&qid=1656020342&s=books&sprefix=google+aaron+goldman%2Cstripbooks%2C60&sr=1-1) by Aaron Goldman * [How Google Works](https://www.amazon.com/How-Google-Works-audiobook/dp/B00MOZPSYW/ref=sr_1_1?crid=31Q15POCL9Y65&keywords=How+Google+Works&qid=1656020378&s=books&sprefix=how+google+works%2Cstripbooks%2C81&sr=1-1) by Schmidt and Rosenberg * [The Search](https://www.amazon.com/Search-Rewrote-Business-Transformed-Culture-ebook/dp/B004IE9QFO/ref=sr_1_1?crid=2A2WMDL74U23P&keywords=The+Search+battelle&qid=1656020397&s=books&sprefix=the+search+battelle%2Cstripbooks%2C70&sr=1-1) by John Battelle * [Into the Plex](https://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/1416596585/ref=sr_1_1?crid=2YFDL53FZV4DI&keywords=Into+the+Plex&qid=1656020413&s=books&sprefix=into+the+plex%2Cstripbooks%2C201&sr=1-1) by Steven Levy * [Googled](https://www.amazon.com/Googled-End-World-As-Know/dp/1594202354/ref=sr_1_1?crid=288RVZ0ID1808&keywords=Googled+auletta&qid=1656020430&s=books&sprefix=googled+auletta%2Cstripbooks%2C66&sr=1-1) by Ken Auletta ## Misc / Software * [The Tinkerers](https://www.amazon.com/Tinkerers-Amateurs-DIYers-Inventors-America-ebook/dp/B00A9OF002/ref=sr_1_1?crid=2QIL8XSJ8LD7&keywords=The+Tinkerers+foege&qid=1656022307&s=books&sprefix=the+tinkerers+foege%2Cstripbooks%2C61&sr=1-1) by Foege * [Programmers at Work](https://www.amazon.com/Programmers-Work-Interviews-Computer-Industry/dp/1556152116/ref=sr_1_1?crid=1NUNPTHOS2UMY&keywords=Programmers+at+Work&qid=1656022391&s=books&sprefix=programmers+at+work%2Cstripbooks%2C77&sr=1-1) by Susan Lakers; "**The first early look at software authors**" * [Masterminds of Programming](https://www.amazon.com/Masterminds-Programming-Conversations-Creators-Languages/dp/0596515170/ref=sr_1_1?crid=W6BMIXUT5DQ&keywords=Masterminds+of+Programming&qid=1656022410&s=books&sprefix=masterminds+of+programming%2Cstripbooks%2C59&sr=1-1) by Biancuzzi and Warden * [Coders at Work](https://www.amazon.com/Coders-Work-Reflections-Craft-Programming/dp/1430219483/ref=sr_1_1?crid=V6F6SHCJIBYC&keywords=Coders+at+Work&qid=1656022429&s=books&sprefix=coders+at+work%2Cstripbooks%2C106&sr=1-1) by Siebel * [Hackers and Painters](https://www.amazon.com/Hackers-Painters-Big-Ideas-Computer/dp/1449389554/ref=sr_1_1?crid=6BKU2DHK9YPY&keywords=Hackers+and+Painters&qid=1656022449&s=books&sprefix=hackers+and+painters%2Cstripbooks%2C71&sr=1-1) by Graham * [The Phoenix Project](https://www.amazon.com/Phoenix-Project-DevOps-Helping-Business/dp/1942788290/ref=sr_1_1?crid=394Q7AURS9LR&keywords=the+phoenix+project&qid=1656293360&sprefix=the+phoenix+project%2Caps%2C84&sr=8-1) by Kim, Behr, Spafford "**DISCLAIMER: IT IS A NOVEL ABOUT SOFTWARE**" * [Crypto](https://www.amazon.com/Crypto-Rebels-Government-Privacy-Digital/dp/B092RLYFTR/ref=sr_1_1?crid=2D3CLLD5EIX0K&keywords=Crypto+by+Levy&qid=1656293742&sprefix=crypto+by+levy%2Caps%2C76&sr=8-1) by Levy "**UTTERLY COMPELLING**" * [In Search of Stupidity: Over 20 Years of High Tech Marketing Disasters](https://www.amazon.com/Search-Stupidity-High-Tech-Marketing-Disasters/dp/1590591046/ref=sr_1_1?crid=DBX7T0JAMIFH&keywords=In+Search+of+Stupidity%3A+Over+20+Years+of+High+Tech+Marketing+Disasters&qid=1656293923&s=audible&sprefix=in+search+of+stupidity+over+20+years+of+high+tech+marketing+disasters%2Caudible%2C83&sr=1-1) by Chapman. "**YES IT HAS dbase IN THE INDEX; DON'T WAIT - READ THIS IMMEDIATELY; I'M GOING TO READ IT AGAIN THIS WEEK**" * [The Effective Engineer](https://www.amazon.com/Effective-Engineer-Engineering-Disproportionate-Meaningful/dp/0996128107/ref=sr_1_1?crid=4LUJZGYFQUVK&keywords=the+effective+engineer+lau&qid=1656294022&s=audible&sprefix=the+effective+engineer+lau%2Caudible%2C103&sr=1-1) by Lau * [Smart & Gets Things Done](https://www.amazon.com/Smart-Gets-Things-Done-Technical/dp/1590598385/ref=sr_1_1?crid=TCDRX2PZ54VR&keywords=Smart+and+Gets+Things+Done+spolsky&qid=1656294058&s=audible&sprefix=smart+and+gets+things+done+spolsky%2Caudible%2C65&sr=1-1) by Spolsky * [Side Hustle](https://www.amazon.com/Side-Hustle-Idea-Income-Days/dp/1524758841/ref=sr_1_1?crid=1RWGNWT1TTXCC&keywords=Side+Hustle&qid=1656294257&s=books&sprefix=side+hustle%2Cstripbooks%2C72&sr=1-1) by Guillebeau "**CURRENTLY ON MY DESK; MAKE OF THAT WHAT YOU WILL**" * [Building a Successful Software Business](https://www.amazon.com/Building-Successful-Software-Business-Radin/dp/1565920643/ref=sr_1_1?crid=VCW1RNJCTV07&keywords=building+a+successful+software+business&qid=1656294320&s=books&sprefix=building+a+successful+software+business%2Cstripbooks%2C69&sr=1-1) by Radin. "**THE SAS MODEL IS STILL SOFTWARE AND THIS IS A CLASSIC MARKETING TEXT APPLIED TO THE SOFTWARE BUSINESS; STILL VALID**" * [Go To](https://www.amazon.com/Engineers-Scientists-Iconoclasts-Programmers-Revolution/dp/0465042252/ref=sr_1_2?crid=1R1O50A41YXFU&keywords=Go+To+Steve+Lohr&qid=1656294410&s=books&sprefix=go+to+steve+lohr%2Cstripbooks%2C67&sr=1-2). "**ESSAY SIZE SNIPPETS ACROSS THE SOFTWARE REVOLUTION; RECOMMENDED**" ## George Gilder * [The Silicon Eye](https://www.amazon.com/Silicon-Eye-Swashbucklers-Innovation-Enterprise/dp/0393328414/ref=sr_1_1?crid=2IKWPR61E54RM&keywords=The+Silicon+Eye+Gilder&qid=1656022137&s=books&sprefix=the+silicon+eye+gilder%2Cstripbooks%2C288&sr=1-1) by George GIlder * [Telecosm](https://www.amazon.com/Telecosm-Infinite-Bandwidth-Revolutionize-World-ebook/dp/B000FC0V9I/ref=sr_1_1?crid=27Y2K8WR6Z514&keywords=telecosm+gilder&qid=1656022159&s=books&sprefix=telecosm+gilder%2Cstripbooks%2C62&sr=1-1) by George Gilder * [Microcosm](https://www.amazon.com/Microcosm-Quantum-Revolution-Economics-Technology/dp/067170592X/ref=sr_1_1?crid=1MGVSI1D5RRHG&keywords=microcosm+gilder&qid=1656022174&s=books&sprefix=microcosm+gilder%2Cstripbooks%2C58&sr=1-1) by George Gilder; "**A fascinating look at the personalities that makes chips; his discussion of people that make analog devices specifically has always stuck with me**" * [Life After Google](https://www.amazon.com/Life-After-Google-George-Gilder-audiobook/dp/B07FCRHKPD/ref=sr_1_1?crid=13PYPZMVZPGBW&keywords=Life+After+Google+gilder&qid=1656022235&s=books&sprefix=life+after+google+gilder%2Cstripbooks%2C75&sr=1-1) by George Gilder; "**HAVE NOT READ**" ## Segway * [Reinventing the Wheel](https://www.amazon.com/Reinventing-Wheel-Genius-Innovation-Ambition-ebook/dp/B06XHCN3P4/ref=sr_1_2?crid=2T0Z73A209I7Z&keywords=Reinventing+the+Wheel&qid=1656022097&sprefix=reinventing+the+wheel%2Caps%2C124&sr=8-2) by Kemper; "**Sigh. Can't Kamen do something better; what has he been doing since???**" ## Blackberry & Nokia * [Losing the Signal](https://www.amazon.com/Losing-Signal-Extraordinary-Spectacular-BlackBerry-ebook/dp/B00Q20ASVS/ref=sr_1_1?crid=3G2PCID7ZJS79&keywords=Losing+the+Signal&qid=1656019556&s=books&sprefix=losing+the+signal%2Cstripbooks%2C203&sr=1-1) by McNish and Silcoff; "**I wasn't a BlackBerry guy but this explains the fire and furor. A lost technology path similar to Palm and DEC**" * [The Decline and Fall of Nokia](https://www.amazon.com/Decline-Fall-Nokia-David-Cord-ebook/dp/B01FH1HWD4/ref=sr_1_1?crid=3DDKN7LP1YVWE&keywords=the+decline+and+fall+of+nokia&qid=1656019504&s=books&sprefix=the+decline+and+fall+of+noki%2Cstripbooks%2C156&sr=1-1) by Cord; "**HAVE NOT READ**" ## Web 2.0 / Facebook / Twitter / Instagram / AirBnB / Etc ### Facebook * [Authoritas](https://www.amazon.com/Authoritas-Students-Admissions-Founding-Facebook-ebook/dp/B0017S4UOQ/ref=sr_1_1?crid=123N6LNHU8TY0&keywords=Authoritas+Greenspan&qid=1656021367&s=books&sprefix=authoritas+greenspan%2Cstripbooks%2C179&sr=1-1) by Aaron Greenspan * [The Accidental Billionaires](https://www.amazon.com/Accidental-Billionaires-Founding-Facebook-Betrayal/dp/0307740986/ref=sr_1_1?crid=1ZB9UQKYK5JRF&keywords=The+Accidental+Billionaires&qid=1656021382&s=books&sprefix=authoritas+greenspan%2Cstripbooks%2C478&sr=1-1) by Ben Mezrichj * [The Facebook Effect](https://www.amazon.com/Facebook-Effect-Inside-Company-Connecting-ebook/dp/B003BHM85O/ref=sr_1_1?crid=34YD4U3UFB8KL&keywords=The+Facebook+Effect&qid=1656021432&s=books&sprefix=the+facebook+effect%2Cstripbooks%2C298&sr=1-1) by David Kirkpatrick * [dot Complicated](https://www.amazon.com/Dot-Complicated-Untangling-Wired-Lives-ebook/dp/B00BATNRH8/ref=sr_1_1?crid=1B833QRXBP1QI&keywords=dot+Complicated&qid=1656021446&s=books&sprefix=the+facebook+effect%2Cstripbooks%2C64&sr=1-1) by Randi Zuckerberg * [Lean In](https://www.amazon.com/Lean-Women-Work-Will-Lead/dp/0385349947/ref=sr_1_1?crid=3HXRPRY591FT4&keywords=lean+in+sheryl+sandberg&qid=1656293582&sprefix=Lean+in%2Caps%2C85&sr=8-1) by Sandberg * [Facebook: The Inside Story](https://www.amazon.com/Facebook-Inside-Story-Steven-Levy/dp/0735213151/ref=sr_1_1?crid=3A3YROHNHK6YJ&keywords=Facebook%3A+The+Inside+Story&qid=1656294190&s=books&sprefix=facebook+the+inside+story%2Cstripbooks%2C108&sr=1-1) by Levy. "**IT IS LEVY; HE IS ALWAYS EXCELLENT**" ### Multiple Companies Covered in One Book * [The Boy Kings](https://www.amazon.com/Boy-Kings-Journey-Social-Network/dp/1451668260/ref=sr_1_1?crid=38SKLO40EV074&keywords=The+Boy+Kings&qid=1656021479&s=books&sprefix=the+boy+kings%2Cstripbooks%2C178&sr=1-1) by Losse * [The Upstarts](https://www.amazon.com/Upstarts-Airbnb-Companies-Silicon-Changing/dp/0316388394/ref=sr_1_1?keywords=the+upstarts+brad+stone&qid=1656021578&sprefix=The+Upstarts+bra%2Caps%2C58&sr=8-1) by Brad Stone * [Valley of Genius](https://www.amazon.com/Valley-Genius-Uncensored-History-Founders/dp/1455559024/ref=sr_1_1?crid=34AF34T27K8EB&keywords=Valley+of+Genius&qid=1656021594&sprefix=valley+of+genius%2Caps%2C107&sr=8-1) by Adam Fisher * [Always Day One](https://www.amazon.com/Always-Day-One-Titans-Forever/dp/0593083482/ref=sr_1_1?crid=Z8DODQCH8DN&keywords=Always+Day+One&qid=1656021659&sprefix=always+day+one%2Caps%2C91&sr=8-1) by Kantrowitz * [Valley of the Gods](https://www.amazon.com/Valley-Gods-Silicon-Story-ebook/dp/B0176M3XDK/ref=sr_1_1?crid=22MPMC6PCTIBU&keywords=Valley+of+the+Gods+wolfe&qid=1656021790&sprefix=valley+of+the+gods+wolfe%2Caps%2C151&sr=8-1) by Wolfe; "**HAVE NOT READ**" * [The Four](https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google/dp/0735213658/ref=sr_1_1?crid=2QWV8OO4AIC5V&keywords=The+Four+galloway&qid=1656020502&s=books&sprefix=the+four+galloway%2Cstripbooks%2C56&sr=1-1) by Galloway; "**HAVE NOT READ YET**" ### Twitter * [Things a Little Bird Told Me](https://www.amazon.com/Things-Little-Bird-Stone-2014-04-24/dp/B01K952OJ0/ref=sr_1_2?crid=2JIE61LHNIA3T&keywords=Things+a+Little+Bird+Told+Me+biz+stone&qid=1656021531&s=books&sprefix=things+a+little+bird+told+me+biz+stone%2Cstripbooks%2C60&sr=1-2) by Biz Stone * [Hatching Twitter](https://www.amazon.com/Hatching-Twitter-Story-Friendship-Betrayal/dp/1591847087/ref=sr_1_1?crid=TJP0BMRE3EKO&keywords=Hatching+Twitter&qid=1656021554&s=books&sprefix=hatching+twitter%2Cstripbooks%2C78&sr=1-1) by Nick Bilton ### Airbnb * [The Airbnb Story](https://www.amazon.com/Airbnb-Story-International-Gallagher-author/dp/1328530221/ref=sr_1_2?crid=2W9IA5E29VM19&keywords=The+Airbnb+Story&qid=1656021609&sprefix=the+airbnb+story%2Caps%2C85&sr=8-2) by Gallagher ### Instagram * [No Filter](https://www.amazon.com/No-Filter-Inside-Story-Instagram/dp/B07Y3TJ163/ref=sr_1_1?crid=XEY4YWHJSZ73&keywords=No+Filter+by&qid=1656021637&sprefix=no+filter+by%2Caps%2C85&sr=8-1) by Sarah Frier; "**Instagram is more important than we realize and this dives into the why**" ### Other * [A Truck Full of Money](https://www.amazon.com/Truck-Full-Money-Tracy-Kidder/dp/0812995244/ref=sr_1_1?crid=2FGVYGLMWKUCP&keywords=A+Truck+Full+of+Money&qid=1656021680&sprefix=a+truck+full+of+money%2Caps%2C87&sr=8-1) by Tracy Kidder; "**Not as good as Soul of a New Machine**" * [Disrupted](https://www.amazon.com/Disrupted-Dan-Lyons/dp/0316306096/ref=sr_1_1?keywords=disrupted+dan+lyons&qid=1656021699&sprefix=Disrupted+Dan+%2Caps%2C78&sr=8-1) by Dan Lyons * [Getting Acquired](https://www.amazon.com/dp/1544522894?psc=1&ref=ppx_yo2ov_dt_b_product_details) by Gazdecki * [Bitcoin Billionaires](https://www.amazon.com/Bitcoin-Billionaires-Genius-Betrayal-Redemption/dp/1250217741/ref=sr_1_1?crid=JJ4E06I46L1C&keywords=Bitcoin+Billionaires&qid=1656021737&sprefix=bitcoin+billionaires%2Caps%2C157&sr=8-1) by Ben Mezrich; "**HAVE NOT YET READ AND GENERALLY I ABHOR CRYPTO; INSERT DUTCH TULIP BULB RANT HERE**" * [Beyond the Valley](https://www.amazon.com/Beyond-Valley-Innovators-Overcoming-Technologies/dp/0262043130/ref=sr_1_2?crid=3OTBPMSTTXCAK&keywords=Beyond+the+Valley&qid=1656020530&s=books&sprefix=beyond+the+valley%2Cstripbooks%2C75&sr=1-2) by Srinivasan; "**HAVE NOT READ YET**" ## The Cellphone Wars * [Dogfight](https://www.amazon.com/Dogfight-Apple-Google-Started-Revolution/dp/0374109206/ref=sr_1_1?crid=15UK05DE7CP0Y&keywords=Dogfight+vogelstein&qid=1656019710&s=books&sprefix=dogfight+vogelstein%2Cstripbooks%2C123&sr=1-1) by Fred Vogelstein ## Gaming * Disclaimer: I'm not a gamer and there is a rich lore of game books that aren't here; send me recommendations on Twitter * [Blood, Sweat and Pixels](https://www.amazon.com/Blood-Sweat-and-Pixels-audiobook/dp/B0731MCF1R/ref=sr_1_1?crid=33YHJ1VE2TE56&keywords=Blood%2C+Sweat+and+Pixels&qid=1656019580&s=books&sprefix=blood%2C+sweat+and+pixels%2Cstripbooks%2C86&sr=1-1) by Schreier; "**HAVE NOT READ YET**" * [Lucky That Way](https://www.amazon.com/Lucky-That-Way-Brad-Fregger/dp/0977353532/ref=sr_1_1?crid=2M13Y13ISQZS0&keywords=Lucky+That+Way+fregger&qid=1656022265&s=books&sprefix=lucky+that+way+fregger%2Cstripbooks%2C126&sr=1-1) by Fregger ## Space 2.0 / Tesla * [Liftoff](https://www.amazon.com/Liftoff-Desperate-Early-Launched-SpaceX/dp/B089QRXBXB/ref=sr_1_1?crid=4B8PGODG3HL2&keywords=liftoff+eric+berger&qid=1656019792&s=books&sprefix=Liftoff%2Cstripbooks%2C89&sr=1-1) by Eric Berger * [Silicon Sky](https://www.amazon.com/Silicon-Sky-Start-Up-Satellite-Heaven/dp/0738200948/ref=sr_1_1?crid=269H3FSR4FHP5&keywords=Silicon+Sky+dorsey&qid=1656019808&s=books&sprefix=silicon+sky+dorsey%2Cstripbooks%2C213&sr=1-1) by Gary Dorsey; "**Yep. Space 2.0 started before SpaceX -- 99**" * [Rocket Billionaires](https://www.amazon.com/Rocket-Billionaires-Tim-Fernholz-audiobook/dp/B07BB4FJM5/ref=sr_1_1?keywords=rocket+billionaires&qid=1656019847&s=books&sprefix=rocket+billi%2Cstripbooks%2C76&sr=1-1) by Fernholz; "**HAVE NOT READ YET**" * [Back Room Boys](https://www.amazon.com/Backroom-Boys-Secret-Return-British/dp/0571214975/ref=sr_1_9?crid=M9TV6DZ8KNZE&keywords=francis+spufford&qid=1656019899&s=books&sprefix=francis+spufford%2Cstripbooks%2C67&sr=1-9) by Francis Spufford; "**Fascinating since it isn't about America**" * [Rocket Dreams](https://www.amazon.com/Rocket-Dreams-Shaped-Vision-Beyond-ebook/dp/B000FC0TKY/ref=sr_1_2?crid=219OE4IQDAEUO&keywords=Rocket+Dreams&qid=1656019943&s=books&sprefix=rocket+dreams%2Cstripbooks%2C86&sr=1-2) by Marina Benjamin * [How to Make a Spaceship](https://www.amazon.com/How-to-Make-Spaceship-audiobook/dp/B01KIFUZL0/ref=sr_1_2?crid=3SWXEHGOLEO6I&keywords=How+to+Make+a+Spaceship&qid=1656019961&s=books&sprefix=how+to+make+a+spaceship%2Cstripbooks%2C54&sr=1-2) by Julian Guthrie * [Elon Musk](https://www.amazon.com/Elon-Musk-Ashlee-Vance-audiobook/dp/B00UVY52JO/ref=sr_1_1?crid=R97TFRKE23I4&keywords=Elon+Musk+vance&qid=1656020051&s=books&sprefix=elon+musk+vance%2Cstripbooks%2C165&sr=1-1) by Vance