|Last updated: 6/16/2002; 10:21:44 AM|
Marketing 101. Consulting 101. PHP Consulting. Random geeky stuff. I Blog Therefore I Am.Marketing 101 : Picking a Vertical Market for your Software
Alerting people to better loan terms – could be for their existing customers – not new business.
Look at Market where
How do I pick a market to focus on?
* Do they have $ to spend
* Is the problem you are solving important
* Length of Sales Cycle
Pull from crossing the chasm
and it does them securely and verifably
Look at problems where there’s a $ cost when this doesn’t happen.
Toxic waste notification
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