Marketing 101 : Picking a Vertical Market for your Software
Last updated: 6/16/2002; 10:21:44 AM
 
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Marketing 101 : Picking a Vertical Market for your Software

 

Alerting people to better loan terms  – could be for their existing customers – not new business.

Look at Market where

How do I pick a market to focus on?

* Do they have $ to spend
* Is the problem you are solving important
* Length of Sales Cycle

Pull from crossing the chasm

Alerting

and

Auditing

and it does them securely and verifably

Look at problems where there’s a $ cost when this doesn’t happen.

Aircraft parts

Toxic waste notification

Insurance

 

 
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